Norduk
Read time:
5 min
Client:
Full time engineer
Industry:
Footwear
Start:
May 6, 2024
End:
August 23, 2024
Duration:
12 Weeks
After failed product tests, our client came to us looking for a winning niche and most importantly a winning product.
Starting point
Their original site was extremely minimal but lacked depth. It didn’t tell a story or offer enough structure to communicate the scale of what we were building. It also needed major improvements in mobile performance and accessibility, and also a collection.
Problem solving
We focused on combining clarity with ambition—making the complex feel simple and approachable. We restructured the offers around key user needs and built a product offer framework that could scale as our initial best sellers evolved.
Implimentation
Using a modular system, we designed and developed a site that was light, fast, and precise. We incorporated subtle motion, clean layouts, and a calming color palette that reflected both the brand image and the story behind it.
Results
The store did a much better job telling Norduk's story. It was easier to navigate, more informative, and visually aligned with the brand. We were able to scale to $45,212 within 3 months.
